Legal That Works - great legal service for businesses in Malaysia

Marketing: Promote Boldly, Stay Compliant

The line between a great campaign and a legal headache is thinner than it looks. We help you market with confidence, without crossing it.

Legal That Works - great legal service for businesses in Malaysia
Legal That Works logo

Marketing: Promote Boldly, Stay Compliant

The line between a great campaign and a legal headache is thinner than it looks. We help you market with confidence, without crossing it.

Why Marketing Compliance Matters

Marketing moves fast, and the legal risks move just as quickly if they're overlooked. An unclear sponsorship agreement, a misleading claim, or a brand deal without proper terms can turn a campaign into a compliance issue. Whether you're launching a new campaign, partnering with influencers, or building brand licensing deals, the excitement of getting a message out shouldn't come at the cost of getting it wrong. You're here because you want marketing that's bold and safe, not one or the other.

Marketing moves fast, and the legal risks move just as quickly if they're overlooked. An unclear sponsorship agreement, a misleading claim, or a brand deal without proper terms can turn a campaign into a compliance issue. Whether you're launching a new campaign, partnering with influencers, or building brand licensing deals, the excitement of getting a message out shouldn't come at the cost of getting it wrong. You're here because you want marketing that's bold and safe, not one or the other.

How We Help Marketing Teams

Legal support that keeps campaigns compliant.

We do more than review disclaimers. We structure sponsorship and influencer agreements, review advertising claims for compliance risk, and protect your brand in every partnership you enter. From single campaigns to long-term brand deals, we guide you through the agreements behind every marketing move. Great marketing shouldn’t need a legal disclaimer of its own.

Choose the Service That Fits

Select your solution and take the next step.

Pick the marketing service that fits your next move. Below is the full list, each designed to give you clarity, protection, and leverage.

Advertising and Promotion Compliance Advisory

Brand Ambassador and Influencer Agreement

Co-Branding and Collaboration Agreement

Commission and Referral Agreement

Content and Media Licensing Agreement

Customised Agreement Drafting

Donation and Corporate Social Responsibility Agreement

E-Commerce Legal Compliance Pack

License Agreement (Brand and Outlet Expansion)

Non-Disclosure Agreement

Learn More Before You Launch

Articles to help you promote, partner, and grow your brand with confidence.

Looking for insight before you launch a campaign? The articles below cover key trends, risks, and how-tos in Malaysian advertising and marketing law. They are here to help you make smarter, safer decisions, faster.

Article

Being Sued for Trademark Infringement in Malaysia: What Should Your Company Do Immediately?

Court papers served for trademark infringement in Malaysia: confirm what was served, preserve evidence, assess injunction risk under s.56 and test the pleaded case.

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Article

Being Sued for Trademark Infringement in Malaysia: What Should Your Company Do Immediately?

Court papers served for trademark infringement in Malaysia: confirm what was served, preserve evidence, assess injunction risk under s.56 and test the pleaded case.

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Article

Business Acquisition Documents Malaysia: Complete CEO Guide for 2025

Thinking of acquiring a business? The right documents can make or break your deal. Protect your position and avoid hidden risks—discover what top CEOs know before they act.

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Article

Business Acquisition Documents Malaysia: Complete CEO Guide for 2025

Thinking of acquiring a business? The right documents can make or break your deal. Protect your position and avoid hidden risks—discover what top CEOs know before they act.

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Article

Can You Ignore a Trademark Cease and Desist Letter? Risks for Malaysian Businesses

You can ignore a trademark cease and desist letter in Malaysia, but silence has consequences. What escalation looks like and when a reasoned reply is safer.

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Article

Can You Ignore a Trademark Cease and Desist Letter? Risks for Malaysian Businesses

You can ignore a trademark cease and desist letter in Malaysia, but silence has consequences. What escalation looks like and when a reasoned reply is safer.

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Article

Customised Agreement Drafting: When a Template Fails and a Business Needs a Bespoke Contract

When templates fail, what custom contract drafting costs in Malaysia, and what a badly drafted agreement risks under the Contracts Act 1950.

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Article

Customised Agreement Drafting: When a Template Fails and a Business Needs a Bespoke Contract

When templates fail, what custom contract drafting costs in Malaysia, and what a badly drafted agreement risks under the Contracts Act 1950.

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Article

Groundless Threats of Trademark Infringement Proceedings in Malaysia: What Businesses Should Know

Section 61 of the Trademarks Act 2019 gives relief for groundless threats of infringement proceedings — but with real limits. What it covers and what it excludes.

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Article

Groundless Threats of Trademark Infringement Proceedings in Malaysia: What Businesses Should Know

Section 61 of the Trademarks Act 2019 gives relief for groundless threats of infringement proceedings — but with real limits. What it covers and what it excludes.

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Article

How Much Does a Trademark Infringement Lawyer Cost in Malaysia?

What drives the cost of trademark infringement defence in Malaysia: the six work stages, fee agreements under s.116 LPA 1976, disbursements and court-awarded costs.

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Article

How Much Does a Trademark Infringement Lawyer Cost in Malaysia?

What drives the cost of trademark infringement defence in Malaysia: the six work stages, fee agreements under s.116 LPA 1976, disbursements and court-awarded costs.

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Article

How to Prepare a Trademark Infringement Evidence Pack for Your Lawyer

What to put in a trademark infringement evidence pack: chronology, the claimant's material, brand records, dated specimens of use, contracts and business impact.

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Article

How to Prepare a Trademark Infringement Evidence Pack for Your Lawyer

What to put in a trademark infringement evidence pack: chronology, the claimant's material, brand records, dated specimens of use, contracts and business impact.

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Article

How to Respond to a Trademark Infringement Allegation in Malaysia

How to respond to a trademark infringement allegation in Malaysia: narrow the claim, check the rights relied on, preserve evidence, and decide what the reply must achieve.

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Article

How to Respond to a Trademark Infringement Allegation in Malaysia

How to respond to a trademark infringement allegation in Malaysia: narrow the claim, check the rights relied on, preserve evidence, and decide what the reply must achieve.

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Article

Trademark Infringement Defence in Malaysia: How a Lawyer Can Challenge the Claim Against You

How defence counsel tests a Malaysian trademark infringement claim: verifying the registration, mapping actual use, s.55 defence routes and s.56 remedies exposure.

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Article

Trademark Infringement Defence in Malaysia: How a Lawyer Can Challenge the Claim Against You

How defence counsel tests a Malaysian trademark infringement claim: verifying the registration, mapping actual use, s.55 defence routes and s.56 remedies exposure.

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Article

Trademark Registration in Malaysia: What a Business Must Lock Before a Competitor Files First

Malaysia is a first-to-file trademark system: MyIPO fees, the 2-month opposition window, and what a business loses by registering after a rival files.

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Article

Trademark Registration in Malaysia: What a Business Must Lock Before a Competitor Files First

Malaysia is a first-to-file trademark system: MyIPO fees, the 2-month opposition window, and what a business loses by registering after a rival files.

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Article

What Defences Are Available in a Trademark Infringement Claim in Malaysia?

Defences to a Malaysian trademark infringement claim: scope of the registration, factual distinctions, s.55 prior use, good-faith and descriptive use, and consent.

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Article

What Defences Are Available in a Trademark Infringement Claim in Malaysia?

Defences to a Malaysian trademark infringement claim: scope of the registration, factual distinctions, s.55 prior use, good-faith and descriptive use, and consent.

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Article

What Should You Ask a Trademark Litigation Lawyer Before Appointing Them?

The questions that reveal whether trademark litigation counsel understands your dispute: what the claimant must prove, urgency, evidence gaps, staging and fees.

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Article

What Should You Ask a Trademark Litigation Lawyer Before Appointing Them?

The questions that reveal whether trademark litigation counsel understands your dispute: what the claimant must prove, urgency, evidence gaps, staging and fees.

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Need assistance? Or do not know where to start? Contact us.

Submit the contact form

Go through a discovery session with our lawyer

We will come out with a proposal to assist you.

Need assistance? Or do not know where to start? Contact us.

Submit the contact form

Go through a discovery session with our lawyer

We will come out with a proposal to assist you.

Legal That Works logo

Legal That Works (Messrs Akmal Saufi & Co) is a Malaysian business friendly legal services firm providing services across multiple industries and practice area fuelling business growth and ambition.

All rights reserved. © Legal That Works is a legal service by Messrs Akmal Saufi & Co (Registration No. 00020004166). 2014-2026
Regulated by the Malaysian Bar Council under the Legal Profession Act 1976.

Legal That Works logo

Legal That Works (Messrs Akmal Saufi & Co) is a Malaysian business friendly legal services firm providing services across multiple industries and practice area fuelling business growth and ambition.

All rights reserved. © Legal That Works is a legal service by Messrs Akmal Saufi & Co (Registration No. 00020004166). 2014-2026

Regulated by the Malaysian Bar Council under the Legal Profession Act 1976.