Brand Ambassador and Influencer Agreement
Brand Ambassador and Influencer Agreements
Engage creators with deliverables, usage rights, exclusivity and conduct standards all in writing.
- Advocates & Solicitors
- Offices in Kuala Lumpur & Johor Bahru
- Confidential, no obligation
Real lawyers, one team behind every matter
Who this is for
Sound familiar?
Brands engaging influencers or ambassadors
Companies running creator-led campaigns
Businesses wanting to reuse creator content in paid media
Brands in regulated sectors with disclosure obligations
What's at stake
What is really at stake
- 01Influencer engagements are agreed over messages.A fee, a number of posts, and an expectation that the brand can reuse the content.
- 02Then the content is delivered late or off-brief, the creator posts for a competitor the following week, disclosure obligations are ignored, and the brand discovers it has no right to use the images in its own advertising.
In plain words
Brand Ambassador and Influencer Agreement
An agreement covering deliverables and approval, fees and payment triggers, content ownership and usage rights, exclusivity, disclosure obligations, conduct and morality provisions, and termination.
What good looks like
Imagine a campaign where deliverables are defined, approvals happen before posting, usage rights are secured for the term you need, and conduct standards give you an exit if something goes wrong.
What you get
What we deliver
Scope and fee are agreed in writing before any work starts, so you know exactly what you are getting.
- 01
Deliverables, formats and approval process
- 02
Fees tied to delivery milestones
- 03
Content ownership or usage licence secured
- 04
Exclusivity and competitor restrictions
- 05
Disclosure, conduct and termination provisions
How we work
Clear from the first conversation
- 1
Send a short request
Tell us what the matter is about. It takes under a minute and stays confidential.
- 2
Akmal sets a time with you
We reply within 30 minutes in office hours to arrange your consultation, online or at our KL or JB office.
- 3
Advice, then a written proposal
You get a clear view of the issues and options, then a written scope and fee proposal.
- 4
Work begins on the agreed scope
Akmal leads the matter with a team of our lawyers, working to the scope you approved. You get regular updates at every key step.
Who leads your matter
Led by Akmal Saufi, supported by our team
Akmal leads your matter as Partner. Depending on the work, other lawyers in our team handle parts of it day to day, with Akmal overseeing the matter.
Akmal Saufi
Partner, Messrs Akmal Saufi & Co
- Advocate & Solicitor, Malaysia
- Over 13 years in transactional work: M&A, joint ventures, land and infrastructure
- LLB (Hons), International Islamic University Malaysia
The team behind your matter
Meet the team →Who we have acted for
Organisations we have acted for
Federal government agencies & statutory bodies
Johor state bodies & local authorities
Government-linked companies
Private sector & NGOs
Shown with permission. Government agencies, statutory bodies and government-linked companies are identified as such. Their inclusion does not imply endorsement by any government, ministry or agency.
Next step
Request a consultation with Akmal
- 1Send a short request. It takes under a minute.
- 2Akmal reviews it and arranges a time with you.
- 3You get clear advice, then a written scope and fee proposal.
We reply within 30 minutes · Mon–Fri, 8:30am–5:30pm
Your details stay confidential. Sending a request does not mean you have appointed us.
- Licensed advocates & solicitors
- Professional indemnity insured
- Offices in KL & JB
Questions
Frequently asked questions
Still unsure? Send a short request and Akmal will tell you plainly whether and how we can help.
Do we own the content we paid for?
Can we stop them working with competitors?
Who is responsible for disclosure?
What is Legal That Works?
What if I’m not sure what legal service I need?
Who will be helping me?
Before you sign
The cost of waiting
Usage rights are the term most often omitted. Without them, content you paid for cannot be used in your own advertising.
We reply within 30 minutes · Mon–Fri, 8:30am–5:30pm
