A brand grows on signage, packaging and word of mouth. Registration feels like something to do later, once there is budget.
Then a competitor registers a similar mark. Or a distributor registers yours in their own name. Or you expand into a new state and find someone already trading under it.
Rebranding an established business costs vastly more than registration ever would have, and every unregistered year is a year of exposure.
Trademark Registration and Brand Protection
Trade mark searching, filing and registration in Malaysia, plus the surrounding brand protection — clearance before you commit to a name, the right classes for your actual and intended business, responses to examination, and the enforcement position once registered.
Your Vision, Backed by the Right Legal Support
You build the business. We help you protect it.
Picture a registered portfolio covering the classes your business actually operates in, filed before expansion, with a clear basis to act when someone copies you. The brand becomes an asset that can be licensed, franchised or sold.
Who this service is for
This Is For You If…
Businesses launching a brand, product line or outlet concept
Companies expanding into new territories or product categories
Brand owners intending to license or franchise
Businesses that have discovered a similar mark in use
Companies whose distributor or partner may have registered their mark
Get Started
What we will do for you
This is what we will do for you
<ul><li>Search and clear the mark before you commit to it commercially</li><li>Advise on the correct classes for current and intended activity</li><li>File the application and manage the examination process</li><li>Respond to objections or oppositions where they arise</li><li>Advise on enforcement, licensing and portfolio maintenance</li></ul>
What’s Included
What’s Included in our service for you
Clearance search before commercial commitment
Class strategy covering current and intended activity
Application filed and examination managed
Objection and opposition responses
Enforcement, licensing and renewal advice
Get Started
Why Choose Legal That Works?
Why Choose Us To Assist You?
Digital-first
No office visit required—review and sign online
Transparent fees
Fixed price, no billing surprises
Deep experience
Various contracts across industries
Accessible
Our client portal keeps you informed
Get Started
We've Helped
You Need To Act Now
Important: Limited Slots
Malaysia rewards the first to file. Delay is the one variable entirely within your control, and the one most often lost.
Get Started
Nothing to Lose. Everything to Protect.
No Surprises. No Guesswork. Just Legal That Works.
Before anything starts, we speak with you to understand your business and make sure the service is the right fit. If it is not, we will say so upfront. No pressure. No wasted time. We only take on matters we are confident we can deliver with quality. That is why business owners trust us to get it right.
Get Started
Frequently Asked Questions
What is Legal That Works?
Legal That Works is a digital-first legal service designed by ASCO LAW (Messrs Akmal Saufi & Co) specifically for business owners and founders. We help you structure, grow, and protect your business through practical legal solutions—delivered fast, in plain English & Bahasa Malaysia, and with no office visit required.
What if I’m not sure what legal service I need?
No problem. Most business owners aren’t legal experts! Just reach out. Our team will guide you to the right service or help you understand your options—without jargon or upselling.
Do we have rights if we have used the name for years?
Some, but they are harder and more expensive to enforce than a registration. Registration is the cleaner position by a wide margin.
How long does registration take?
Typically many months from filing through to registration, longer if there is an objection. Filing early is what matters.
Can we register a logo and a name separately?
Yes, and often you should. They protect different things and a combined mark can be narrower than it appears.
What if someone else has already registered something similar?
We will assess the conflict during the search and advise on your options before you spend anything on the brand.
Do we need this before franchising?
Effectively yes. The mark is the core of what you would be franchising.
Are your services affordable?
Our transparent fee structure means no billing surprises. Membership unlocks the best rates, but even one-off services are designed to be clear and competitive. You’ll always know what you pay.
Who will be helping me?
All our services are delivered by our licensed lawyers under the Malaysian Bar with proven experience across industries. You’ll work with a real legal team, not chatbots or generic customer support.
Is everything done online?
Yes. Our service is fully digital. You can consult, review documents, sign agreements, and access your files securely from anywhere. No office visit required unless you want to meet in person. No office visit is required. If you require us to attend at your office or outside meetings, additional charges will apply.
What’s the difference between One-Off Service and Membership?
(1) One-Off Service: Pay for what you need, when you need it. Perfect for single transactions or urgent matters (2) Membership: Subscribe for ongoing access, priority support, and special pricing. Membership means you get a legal partner who truly understands your business.
