Reseller and Dealer Agreement
Reseller and Dealer Agreements
Sell through a channel without losing control of pricing presentation, brand use or the customer relationship.
- Advocates & Solicitors
- Offices in Kuala Lumpur & Johor Bahru
- Confidential, no obligation
Real lawyers, one team behind every matter
Who this is for
Sound familiar?
Businesses selling through resellers or dealers
Companies building a channel network
Manufacturers appointing authorised dealers
Resellers seeking security before investing in a territory
What's at stake
What is really at stake
- 01Resellers are appointed to extend reach.Terms are agreed informally and the first orders flow.
- 02Then the reseller discounts below the level that sustains the channel, misrepresents the product, sells outside the agreed segment, or holds the customer relationship so tightly you cannot reach your own end users.
In plain words
Reseller and Dealer Agreement
Reseller and dealer documentation covering appointment and territory, purchase and payment terms, brand and marketing use, customer data and relationships, support obligations, performance expectations, and termination.
What good looks like
Imagine a channel where each reseller knows their territory and segment, uses the brand correctly, supports customers to a standard, and can be replaced if they do not.
What you get
What we deliver
Scope and fee are agreed in writing before any work starts, so you know exactly what you are getting.
- 01
Appointment, territory and segment terms
- 02
Purchase, payment and credit provisions
- 03
Brand use and marketing controls
- 04
Customer data and relationship provisions
- 05
Performance expectations and termination rights
How we work
Clear from the first conversation
- 1
Send a short request
Tell us what the matter is about. It takes under a minute and stays confidential.
- 2
Akmal sets a time with you
We reply within 30 minutes in office hours to arrange your consultation, online or at our KL or JB office.
- 3
Advice, then a written proposal
You get a clear view of the issues and options, then a written scope and fee proposal.
- 4
Work begins on the agreed scope
Akmal leads the matter with a team of our lawyers, working to the scope you approved. You get regular updates at every key step.
Who leads your matter
Led by Akmal Saufi, supported by our team
Akmal leads your matter as Partner. Depending on the work, other lawyers in our team handle parts of it day to day, with Akmal overseeing the matter.
Akmal Saufi
Partner, Messrs Akmal Saufi & Co
- Advocate & Solicitor, Malaysia
- Over 13 years in transactional work: M&A, joint ventures, land and infrastructure
- LLB (Hons), International Islamic University Malaysia
The team behind your matter
Meet the team →Who we have acted for
Organisations we have acted for
Federal government agencies & statutory bodies
Johor state bodies & local authorities
Government-linked companies
Private sector & NGOs
Shown with permission. Government agencies, statutory bodies and government-linked companies are identified as such. Their inclusion does not imply endorsement by any government, ministry or agency.
Next step
Request a consultation with Akmal
- 1Send a short request. It takes under a minute.
- 2Akmal reviews it and arranges a time with you.
- 3You get clear advice, then a written scope and fee proposal.
We reply within 30 minutes · Mon–Fri, 8:30am–5:30pm
Your details stay confidential. Sending a request does not mean you have appointed us.
- Licensed advocates & solicitors
- Professional indemnity insured
- Offices in KL & JB
Questions
Frequently asked questions
Still unsure? Send a short request and Akmal will tell you plainly whether and how we can help.
Can we control the resale price?
Who owns the customer relationship?
Reseller or distributor?
What is Legal That Works?
What if I’m not sure what legal service I need?
Who will be helping me?
Before you sign
The cost of waiting
Channel terms set the pricing discipline of your whole market. One reseller free to discount without limit can undercut everyone else you appoint.
We reply within 30 minutes · Mon–Fri, 8:30am–5:30pm
